Effective SEO Tips: That Works All Time
Gave a shot at SEO but taken aback by the technical jargon and complicated concepts? Then you are in the right place. It’s not at all as difficult as the tittle-tattle suggests. In fact, with just 5% work you achieve 95% effort and that too by yourself unless you are a big enterprise. So, let’s break down SEO concepts and make it a piece of cake for you.
What and How to optimize:
The first question that arises is what exactly are we optimizing in “search engine optimization”? The answer is divided into two categories: on-page and off-page SEO. In simple words, on-page is optimizing the web page by adjusting elements on the page whereas off-page is creating a lot of backlinks for your page. For now, let’s focus on optimization of the home page or landing page with a single keyword that is not the brand or company name.
Keyword Research:
It’s essential to look for the perfect keyword. Remember keywords should always be chosen on a page-by-page basis because Google ranks webpages and not websites!
The Long Tail Keywords (LSI): If you graph “popularity” of most things being the Y-axis and the rank order being the X-axis, you get a power law graph stating that a few hits get a majority of attention, and later it falls sharply. Our site won’t outrank ultra-competitive keywords in the beginning, but by being more specific we can start winning very targeted traffic with much less effort.
You can get “long-tail keywords” in the following 3 ways:
- Brainstorming and Keyword generating: Use UberSuggest
- Traffic Estimating: Exporting those keywords to the Google Keyword Planner to estimate traffic levels.
- Manual Keyword Difficulty Analysis: Searching for those keywords, you can install ‘keyword Everywhere’ to analyze the keyword difficulty.
On-page SEO:
For On-page SEO we need to make sure Google knows what our site is about by making sure the right keywords are in the right places using HTML tags as follows:
1. Keyword is in the <title> tag (not more than 65 characters) in the beginning and first <h1> tag.
2. Keyword or synonyms are in additional header tags (<h2>, <h3>, etc.) and <alt> tag of images
3. It appears in the URL, Meta description, the first paragraph, and
throughout the page with a density of 0.5–2.5%.
3. The page has original content with 300 words and dofollow links to other pages
Off-page SEO:
You can get backlinks in a lot of ways. Guest posting, broken link building, asking your connections, or even researching your competitors’ backlinks and trying to replicate them are some. Let’s have a look at some:
Link Juice and Structure: When an authoritative site links to your page, it’s called passing the ‘link juice’. An HTML link looks like this:
< <a > Where http://www.getseowebsite.com is the place the link directs to and anchor text is what is clicked and shouldn’t be heavily optimized.
Robots.txt: Robots.txt tells search engine crawlers what to crawl. If you don’t want Google to crawl a page you can just “disallow” it in your robots.txt. A link can have a property “nofollow” which will link to a page but won’t count it as a vote. When you change a URL but don’t want its link juice to disappear you use a “301 redirect.” And if you have two pages that are the same, you can give a “Canonical URL” to one of them to treat it as the other one.
Link Building:
This is what matters most and the best way to do it is “don’t”. Opt for the
following:
Web 2.0s: This simply means posting your URL to social media. The user comes from a popular domain making it count as a link.
Link Intersection: Use a link intersection tool that finds sites that link to your competitors and can link you too. you can do bookmarking, classified, Make PPT, article, and press release submission. Make a video and upload on YouTube and share it on Social Media sites.
Conclusion: As you go further, remember to make SEO a continuous process. Start small and expand from there increasing your keywords as well. You’ll learn the skills needed and figure it out as you go.
